Hi, I’m donovan, a product designer.
Hi, I’m donovan, a product designer.
I design products that enable confident decisions — and even handle the ones users shouldn’t have to make.
I design products that enable confident decisions — and even handle the ones users shouldn’t have to make.
Open to Work
Open to Work
Open to Work
Systems Thinking
Systems Thinking
Product Strategy
Product Strategy
AI Curiosity
AI Curiosity
From decision friction to measurable growth: +6-9pp conversion · +45% YoY revenue · flat traffic
Product Design & Optimization Intern
Jun 2025
Sep 2025
End-to-end PDP redesign
Overview
Redesigning an Amazon product experience to improve trust clarity, purchase confidence, differentiation, and measurable conversion performance in the supplement space. Led research synthesis, information architecture restructuring, and visual trust sequencing under static-image platform limitations.
Key Outcomes
• Conversion increased from a 15–18% baseline to 22–24% post-launch
• November revenue +45.6% YoY under flat traffic
• December revenue +33% YoY despite 19% lower sessions
• Pricing and promotions remained stable
All
Cart
All
Rufus
Join Prime
Same-Day Delivery
Amazon Haul
Medical Care
Amazon Basics
Buy Again
Buy Again
Audible
Pet Supplies
Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows.
One-time purchase:
$
45
50
FREE delivery Monday, March 2
Or Prime members get FREE
delivery Saturday, February 28.
Quantity: 1
Add to cart
Buy Now
All
Cart
All
Rufus
Join Prime
Same-Day Delivery
Amazon Haul
Medical Care
Amazon Basics
Buy Again
Buy Again
Audible
Pet Supplies
Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows.
One-time purchase:
$
45
50
FREE delivery Monday, March 2
Or Prime members get FREE
delivery Saturday, February 28.
Quantity: 1
Add to cart
Buy Now
Showcase
All
Cart
All
Rufus
Join Prime
Same-Day Delivery
Amazon Haul
Medical Care
Amazon Basics
Buy Again
Buy Again
Audible
Pet Supplies
Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows.
Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows.
One-time purchase:
One-time purchase:
$
45
50
FREE delivery Monday, March 2
FREE delivery Monday, April 2
Or Prime members get FREE
Or Prime members get FREE
delivery Saturday, February 28.
delivery Saturday, February 28.
Quantity: 1
Quantity: 1
Add to cart
Buy Now
From decision friction to measurable growth:
+6-9pp conversion · +45% YoY revenue · flat traffic
From decision friction to measurable growth: +6-9pp conversion · +45% YoY revenue · flat traffic
Product Design & Optimization Intern
Product Design & Optimization Intern
Product Design & Optimization Intern
Jun 2025
Jun 2025
Jun 2025
Sep 2025
Sep 2025
Sep 2025
End-to-end PDP redesign (Carousel & A+ content)
End-to-end PDP redesign (Carousel & A+ content)
End-to-end PDP redesign
Overview
Overview
Redesigning an Amazon product experience to improve trust clarity, purchase confidence, differentiation, and measurable conversion performance in the supplement space. Led research synthesis, information architecture restructuring, and visual trust sequencing under static-image platform limitations.
Redesigning an Amazon product experience to improve trust clarity, purchase confidence, differentiation, and measurable conversion performance in the supplement space. Led research synthesis, information architecture restructuring, and visual trust sequencing under static-image platform limitations.
Key Outcomes
Key Outcomes
• Conversion increased from a 15–18% baseline to 22–24% post-launch
• November revenue +45.6% YoY under flat traffic
• December revenue +33% YoY despite 19% lower sessions
• Pricing and promotions remained stable
Showcase